About

Dale Kramer, President of Kramer Research, LLC

I started Kramer Research in 2001, with more than 20 years of market research experience incorporating both qualitative and quantitative research. I have worked with various audiences, including:

• Consumers
• Business decision makers
• Key influencers and stakeholders
• Health care audiences (Physicians, Nurses, Pharmacists, other Health Care Professionals, and Patients)
• Employees
• Volunteers

During my career, I spent considerable time on both the client side and the agency side of the research business. Prior to forming Kramer Research, LLC, I was Senior Vice President, Director of Research Services for FCB (now the Tierney Agency) in Philadelphia, and Senior Vice President, Director of Research at Earle Palmer Brown in Philadelphia. Earlier in my career, I spent 11 years in New York City at BBDO, Worldwide and NBC, News Audience Research. This experience enables me to view projects from the client’s perspective, with a true understanding of the needs and expectations of those who make research decisions. Among the blue-chip national and regional clients with whom I have worked are Aramark, Campbell Soup Company, Comcast, Delta Airlines, Du Pont, Florida Lottery, Gillette, Home Box Office, Independence Blue Cross, New Jersey Lottery, New Jersey Transit, Omni Hotels, PECO/Exelon, Pennsylvania Lottery, Pizza Hut, Pillsbury, Roy Rogers Restaurants, SEPTA, Sunoco, Temple University, Walt Disney Company, Wawa Food Markets, and Wyeth- Ayerst.

I am passionate about research and love helping my clients gain the knowledge and understanding they need to make informed business decisions.

When you choose Kramer Research, I am the person you work with throughout the entire process: from learning about your needs and developing a research approach and proposal, to creating the questionnaire, survey or topic guide, and through managing the data collection, analyzing the data, and preparing the written summary of the findings, the relevant and meaningful conclusions, and the research-based insights.


“…extremely reliable…”

Dale asked the right questions to gain a deep understanding of our challenges, and she delivered actionable insights which resulted in improved business outcomes. She's a pleasure to work with and extremely reliable. I highly recommend Dale.

Jim Armstrong
Senior Communications and Brand Strategist

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-08T21:40:36+00:00

Jim Armstrong
Senior Communications and Brand Strategist

Dale asked the right questions to gain a deep understanding of our challenges, and she delivered actionable insights which resulted in improved business outcomes. She's a pleasure to work with and extremely reliable. I highly recommend Dale.

“…second to none.”

There is no researcher better on the planet than Dale Kramer. OK, I know this is a little over the top, but I've never met one. Her skills both quantitatively and qualitatively, personality, dependability and smarts are second to none. If you have strategic research needs stop searching, hire Dale Kramer, and you can thank me later.

Lonny Strum
Strum Consulting Group

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2017-12-29T19:37:18+00:00

Lonny Strum
Strum Consulting Group

There is no researcher better on the planet than Dale Kramer. OK, I know this is a little over the top, but I've never met one. Her skills both quantitatively and qualitatively, personality, dependability and smarts are second to none. If you have strategic research needs stop searching, hire Dale Kramer, and you can thank me later.

“…extremely reliable and accurate…”

...Dale has clearly presented research analytics that have guided business and marketing decision making. And in turn, these analytics were used to maximize return on investment and enable adjustments to marketing strategy to ensure efficiencies for our plans for growth. Dale is a pleasure to work with and extremely reliable and accurate.

Chris Domalewski
Director of Marketing, Public Relations and Business Development, Procure Proton Therapy Center

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-08T21:39:55+00:00

Chris Domalewski
Director of Marketing, Public Relations and Business Development, Procure Proton Therapy Center

...Dale has clearly presented research analytics that have guided business and marketing decision making. And in turn, these analytics were used to maximize return on investment and enable adjustments to marketing strategy to ensure efficiencies for our plans for growth. Dale is a pleasure to work with and extremely reliable and accurate.

“…always on target…”

Dale is an expert at developing, executing and interpreting market research campaigns. Her analysis and input, following the field studies, is always on target and converts readily into actionable and profitable marketing communications strategies. Dale is personable, fits in well with any team and is a strong presenter, able to review research findings and recommendations in ways that engage the audience and convince decision makers to take action. She delivers what she promises on time and on budget.

John Moscatelli, APR, Fellow PRSA
Independent Public Relations Counselor

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-08T21:43:54+00:00

John Moscatelli, APR, Fellow PRSA
Independent Public Relations Counselor

Dale is an expert at developing, executing and interpreting market research campaigns. Her analysis and input, following the field studies, is always on target and converts readily into actionable and profitable marketing communications strategies. Dale is personable, fits in well with any team and is a strong presenter, able to review research findings and recommendations in ways that engage the audience and convince decision makers to take action. She delivers what she promises on time and on budget.

“…hands-down the best…”

Speaking as both a former client and as a business colleague, I can say that Dale is hands-down the best primary market research professional I know. She is smart, insightful and always a pleasure to work with.

Linda Rink
President, RINK Consulting

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-08T21:44:26+00:00

Linda Rink
President, RINK Consulting

Speaking as both a former client and as a business colleague, I can say that Dale is hands-down the best primary market research professional I know. She is smart, insightful and always a pleasure to work with.

“…Few have the breadth of research experience…”

Few have the breadth of research experience coupled with a common-sense approach to consumer insights that make Dale stand out among her research colleagues.

Domus, Inc.

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-15T21:03:25+00:00

Domus, Inc.

Few have the breadth of research experience coupled with a common-sense approach to consumer insights that make Dale stand out among her research colleagues.

“…a consummate professional…”

...Dale excels at knowing the right questions to ask of consumers and she is equally as good at interpreting the input and feedback received so that actionable key findings and conclusions can be generated. Each time I have worked with Dale on consumer research studies, she has been instrumental in helping the business to improve and grow.

Lynn Hoban
Senior Marketing Leader

Dale Kramer of Kramer Research LLC, market research in Greater Philadelphia Area
2018-01-08T21:42:39+00:00

Lynn Hoban
Senior Marketing Leader

...Dale excels at knowing the right questions to ask of consumers and she is equally as good at interpreting the input and feedback received so that actionable key findings and conclusions can be generated. Each time I have worked with Dale on consumer research studies, she has been instrumental in helping the business to improve and grow.

I earned a Bachelor of Arts degree from Temple University where I also pursued graduate studies in Media Research and Theory. I am a member of QRCA and have served as an Adjunct Professor in Marketing Research at Rutgers University, Camden, NJ. I have also served as a guest lecturer at Temple University, Rutgers University and Rowan University.