Dale’s quantitative experience is broad-based and includes both strategic and tactical research applications using Online Surveys, Telephone Interviewing, Mail Surveys, Mobile Surveys, Personal Interviews and mixed-mode approaches as needed.
Quantitative research is used to provide more definitive answers to “quantifiable” marketing-related questions.
Results are designed to be projectable and broadly representative.
Types of studies include:
Awareness, Attitude and Usage Studies (AAU)
Advertising/Marketing Effectiveness Tracking Studies
Brand Equity Research
Customer Satisfaction Studies
Franchise Partner Research
New Product Concept/Prototype Testing
Product Usage Testing
Strategic Positioning Research