Quantitative Research

Dale’s quantitative experience is broad-based and includes both strategic and tactical research applications using Online Surveys, Telephone Interviewing, Mail Surveys, Mobile Surveys, Personal Interviews and mixed-mode approaches as needed.

Quantitative research is used to provide more definitive answers to “quantifiable” marketing-related questions.
Results are designed to be projectable and broadly representative.

Types of studies include:

Awareness, Attitude and Usage Studies (AAU)
Advertising/Marketing Effectiveness Tracking Studies
Brand Equity Research
Concept Testing
Copy Testing
Customer Satisfaction Studies
Employee Research
Franchise Partner Research
Logo Testing
New Product Concept/Prototype Testing
Package Testing
Pricing Research
Product Usage Testing
Strategic Positioning Research
Taste Testing