Study Types

Types of studies conducted by Kramer Research include:

Awareness, Attitude and Usage Studies (AAU)
Advertising/Marketing Effectiveness Tracking Studies
Brand Equity Research
Concept Testing
Copy Testing/Message Testing
Customer Experience/Customer Satisfaction Studies
Donor Research
Employee Research
Franchise Partner Research
Logo Testing
New Product Concept/Prototype Testing
Package Testing
Pricing Research
Product Usage Testing
Strategic Positioning Research
Taste Testing
Website testing